Among  Nancy Ann's most popular of dolls were the "storybook dolls" which were named after nursery rhymes and jingles.  The dolls were marketed to little girls, but they had appeal to collectors  rangeas well!  The bisque range of  Storybook dolls were produced from 1936 to 1948.  By 1943, Nancy Ann had created 125 different characters, later reduced to 77 when certain costume materials became unavailable or too expensive.  Nancy Ann changed her characters' outfits from year to year, and often used different materials, so identifying a Storybook doll that does not have her original wrist tag and box can be a challenge, with dolls often found in their incorrect boxes.